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Two of the world's top marketing experts reveal the next level of breakthrough success -- transforming your marketing strategy into a standalone profit center.

What if everything we currently know about marketing is what is holding us back?  Over the last two decades, we've watched as the entire world changed the way it buys and stays loyal to brands. But marketing departments are still operating in the same, campaign-centric, product-led operation that they've been following for 75 years.

The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and teh savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next level and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending the marketing as we know it -- in favor of this new, exciting model.

Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization.  Joe Pulizzi and Robert Rose show how leading companies are able to sell the very content that propels their marketing strategy.  You'll learn how to:

• Transform all or part of your marketing operation into a media company
• Integrate this new operation into traditional marketing efforts
• Develop best practices for attracting and retaining audiences
• Build a strategy for competing against traditional media companies
• Create a paid/earned media strategy fueled by an owned media strategy.